Posts Tagged ‘ product display ’

5 Fresh Wata Activations to Spark Your Next Event:

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By:  @freshychristine

Whether it is a hospitality suite or a massive trade-show booth; we know how important it is for our clients to keep the consumer engaged at every turn. So here we are… bringing you 5 activations that can spark your next event!

1. Twitter Activated Vending Machine- 

 “tweet, tweet” easy as that… now I get to bend down and claim my prize! How special am I? WAY SPECIAL. So much cooler than throwing in your change for a soda. These days we brand the outside with cool graphics and customize the screen to display catchy reasons to tweet your favorite brand. The gifts inside are unique and speak volumes to the guests who will cherish them.

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2. Interactive Charging Stations-

It shouldn’t be a drag when you’re charging your phone or device. That’s why this idea should be in every major airport! Seriously, charging CAN be a luxury stop… complete with thematic seating, water misters and visual sights and sounds. Perhaps bring back the “oxygen bar” or create privacy pods that go way beyond the future. I want to charge in style and comfort please!

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3. Conveyer Belt 2013

Imagine a moving display of products… but in just the right way. I mean, yeah it’s cool to see hundreds of the same exact industrial part moving on a rusty belt. But not at  a trade show or event!  How about THE FUTURE of conveyer belts? Hmm… they have acrylic casings, move faster and put on light shows! Imagine the possibility of a thematic environment  with a custom inventory display that moves! Up, down, all around… Yeah. I like the conveyer belt idea.

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4. Holograms-

You may not want Tupac or Elvis…or do you? Seriously, holograms are a great way to engage customers of all ages. Information, visual entertainment… custom holograms greet guests and sing songs! They can narrate copy and create an elusion of a far away land. Holograms are cool and no one can deny the effect of being moved by an amazing hologram experience. Get one!

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5. Touch Screens Galore- 

What’s better than a fancy touchscreen? A freak-in WHAT touchscreen that blows it out of the water!  Large interactive playgrounds that engage consumers. Or IPAD stations with flawless functionality . Who doesn’t want to be sucked in by  technology that makes sense and is wildly entertaining!  Plus, the custom options are endless! We are a touchscreen generation…so your screens better be touchable.

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Product Showcasing + Meeting Space Transformation!

“No Rigging? No Problem!”

In today’s fast pace competitive market, showcasing your products effectively has and will become an important part of growing your business. And when your inventory and hard goods are presented just right you will reap the benefits of your marvelous display!

Product Showcasing continues to be a vital part of maintaining and attracting clientele. It’s important to stay ahead of the game, continue branding and holding true to what you provide. But what does it really take to stay ahead in this arena?

Let’s face it, times have changed! If we could all just “set up a lemonade stand” with excessive repeat customers, we would. The reality is… technology is booming, competition is real and keeping the interest of your consumers and affiliates takes creativity and design!

In the virtual world you are forced to use your imagination. Products are not as tangible so you must be strategic! Electronic sales demand the full picture. A simple touch to e-commerce such as a 360’degree rotation of your product can make a real difference!

But what about meeting space?

Impression is everything! Even a small space can go a long way when dedicated to powerful product showcasing. Invite your distributers to something “alive” not boring, let them enjoy the time and space while really soaking in the product display.

Recently, Fresh Wata took on a project crunching with time to transform a simple drab meeting space into a unique introductory setting for current and upcoming products!

The entire room was flushed out in white. Carpet, drapes and furniture make for a clean canvas. Crates of product sat outside the door anxiously awaiting placement. White circle shelves serve as the perfect temporary home and plasma televisions are placed in freshly painted kiosks!

Originally, my client and I discussed a whimsical and galactic ceiling display. I quickly realized the rigging capabilities were NONE, so on to plan B!

Plan B:
Create a rigging structure, something that flows and fits nicely above the meeting tables.

Ceilings are low and space is limited. Time was of the essence, so everything is well thought out and without a site visit…fingers are crossed! But of course, it fits perfectly!

Fragile glass balls resembling large clear bubbles are first attached to fishing wire and individually hung, customized all the way!

BRANDING, BRANDING, BRANDING!

Blue is our accent color. Sweet touches of blue throughout signify the company logo! Small shapes representing facets of the organization intertwine with the galactic bubble field. Those same shapes are placed randomly, like on an entry wall, and complimenting the kiosks. And my favorite part, an unexpected touch… sweet fallen stars carefully placed in the center cut-out of the tables. An eye catcher all around!

Something NEW!

And to top it off we created a special area for a new product tasting. Leading to the branded cooler of the “hottest ice cream on the market” was a solid red carpet and flowing red fabric with stanchions. An excellent premier!

With a buzz already chiming, the reward at the end was the face of excited on lookers dying to get a peak of what was behind the doors. With competitors in rooms from left to right, we confirmed the power of the brand by keeping it a secret till those who were invited entered…




Showcasing Fresh Wata,

Christine Bray