Posts Tagged ‘ Fresh Wata ’

Fresh Floral Intake

How Adding Touches of Florals and Speciality Vases Will Change Your Life… or at least YOUR EVENT!! 

By FW

“I hate flowers”,  said nobody ….ever.

Good design is a melting pot of excellent ideas that are pulled together. But what is more important than a big bag of ideas?  Ideas that make sense and flow!  So in all the ways we spend our days formulating and bringing ideas to life, what sometimes seems to be the most enjoyable part of what we do is the actual “piecing together”… the SCIENCE,  if you will 😉  the conceptualizing, visualizing, deciding textures, specific accessories and just being exact. Remember, details matter. Even down to the very flower and why!

For great meetings, meals and gatherings; florals have always been the cheerful celebration in the room. Besides their obvious pop of color & texture or the occasional whiff of faint floral goodness floating through the air… florals have long been thought of as a natural healing property, mood changer and statement or status piece. They are great to use for branding , gifts or team building exercises such as “create your own centerpiece’s” or a special touch to food or drinks. Vases should be progressive and forward thinking, well thought of and full of expression.

As we develop ideas that call for flowers or flowers call for an idea… we truly experience that the two really do come hand in hand mixing so well in the happiness of space and connectivity! Wonder what 2014 will bring in the form of florals…

The Fresh Wata Bunch

5 Fresh Wata Activations to Spark Your Next Event:

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By:  @freshychristine

Whether it is a hospitality suite or a massive trade-show booth; we know how important it is for our clients to keep the consumer engaged at every turn. So here we are… bringing you 5 activations that can spark your next event!

1. Twitter Activated Vending Machine- 

 “tweet, tweet” easy as that… now I get to bend down and claim my prize! How special am I? WAY SPECIAL. So much cooler than throwing in your change for a soda. These days we brand the outside with cool graphics and customize the screen to display catchy reasons to tweet your favorite brand. The gifts inside are unique and speak volumes to the guests who will cherish them.

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2. Interactive Charging Stations-

It shouldn’t be a drag when you’re charging your phone or device. That’s why this idea should be in every major airport! Seriously, charging CAN be a luxury stop… complete with thematic seating, water misters and visual sights and sounds. Perhaps bring back the “oxygen bar” or create privacy pods that go way beyond the future. I want to charge in style and comfort please!

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3. Conveyer Belt 2013

Imagine a moving display of products… but in just the right way. I mean, yeah it’s cool to see hundreds of the same exact industrial part moving on a rusty belt. But not at  a trade show or event!  How about THE FUTURE of conveyer belts? Hmm… they have acrylic casings, move faster and put on light shows! Imagine the possibility of a thematic environment  with a custom inventory display that moves! Up, down, all around… Yeah. I like the conveyer belt idea.

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4. Holograms-

You may not want Tupac or Elvis…or do you? Seriously, holograms are a great way to engage customers of all ages. Information, visual entertainment… custom holograms greet guests and sing songs! They can narrate copy and create an elusion of a far away land. Holograms are cool and no one can deny the effect of being moved by an amazing hologram experience. Get one!

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5. Touch Screens Galore- 

What’s better than a fancy touchscreen? A freak-in WHAT touchscreen that blows it out of the water!  Large interactive playgrounds that engage consumers. Or IPAD stations with flawless functionality . Who doesn’t want to be sucked in by  technology that makes sense and is wildly entertaining!  Plus, the custom options are endless! We are a touchscreen generation…so your screens better be touchable.

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Throw Back Thursday : Fresh Wata at the Masters

 masters2We ventured into the South with the amazing SPRINT team and brought a little “Vintage Prep” to  The Master’s Tournament in Augusta, GA.   It was all hands on deck as we arrived prepared to setup a total of four parties and a hospitality lodge in a small window of time.
 
First on the list was a Backyard barbecue at the SPRINT host home with celebrity chef Tyler Florence on the grill! 
We Transformed the outdoor pool deck area by bringing in Madras table linens and the centerpieces were fresh spring bouquet boxes that doubled as the menu. For a branding and interactive element we created a simple ‘putt putt game’ by using floating grass rings in the pool with Branded golf flags for the guests to chip the golf balls into.  All I can say is this was a huge hit with the guests!!
 
The next night, Under a huge tent in the back yard of the host home, we brought that good ol’ vintage golf feeling back with a 
 Dinner and reception party for the books!  A large boxwood archway with a Carriage lamp let the guests know they were in the right place as they followed the path made of pine-needle mulch into the tent. Under the tent, The focal points were the Mason Jar chandelier, vintage ladder buffet, Floating art frames, and a Custom Bar made of box wood and reclaimed barn wood…all designed and built by the Fresh Wata team!   The tables settings had a perfect blend of textures using wicker, distressed woods, fine linen, and a few touches of silver with a pocket watch napkin holder.  Centerpieces were a cluster of vintage glass vases and mason jars holding photo prints of all the past winners of the Masters tournament.  A blue grass band entertained, and while the Whiskey tasting station kept the guests warm, the cigar roller kept the party rolling! 
 
Leaving the tent for the country club Ball room, the next event was a fun preppy dinner hosted by the 1981 Masters tournament winner Tom Watson. Starting off with a cocktail hour around the fire pit, a string quartet playing in the background, severs wearing preppy bow ties & golf hats, all set the evening’s mood.  Inside, the tables were a unique blend of greens, whites, grays, and blacks.
Although mixing the geometric patterns may seem a bit risky to some, with the right proportions and color combinations, it brings in a fun and playful touch to the most conservative ballroom. 
 
On the final day,a brunch buffet served in a backyard picnic setting, was simple and elegant.  The Seersucker table runners with layered magnolia branches and white wooden chargers gave a shabby chic touch to the table. The centerpieces brought in a touch of Easter with the organic carrot and wild flower floral arrangements. It was the perfect setting for the final gathering of the event.
 
And as the last round of the Master’s tournament was finishing up and we were packing everything to head back home we couldn’t help ourselves and broke into an impromptu brain storming session where we came up with fresh new ideas for all the upcoming events. 
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Neon Summer

A design vibe we are loving this summer is Neon! It’s everywhere in fashion and we’re digging the idea of translating it into a bold, graphic look for an event!

NEON SUMMER-Mood Board

At Fresh Wata we are big fans of high contrast graphic style. Black and white patterns pair up perfectly with vibrant neon colors on invites, bars, and lounge décor. A two toned paint dip treatment turns earthy pieces like wooden barstools into instant cool and who can deny how much more appealing silver ware is when dipped ombre style in neon paint! Sprinkle in some deliciously bright florals and retro sweet treats, and this look just says summer fun.

We vote the best way to stay cool this summer is to heat it up with neon design!

 

 

Nerd Alert!

                                                  
E3 High Lights
By: Fresh Jess
 If you haven’t seen it yet, “The Running of the Nerds” is a true experience. It happens once a year to open the annual E3, Electronic Entertainment Expo; the annual video game conference and show at the Los Angeles Convention center. And, yes, it really is exactly as you might imagine it to be in your minds eye. Thousands of eager gaming fans line the threshold of the show’s entry in preparation of noon, the magic hour that the doors open and gaming begins. And, what a show it was. Our own Fresh Wata nerds were on hand to conceptualize, structure, build and bring to life a vibrant booth for Gamespot and MLG (Major League Gaming). Located in a prime location and center aisle, the booth stood out with its graphic art, pops of color and soaring fabric structures. Two elevated and wrapped stages sat opposite of one another and provided a killer backdrop for the live filming that took place, capturing all things big, bright and new at E3. Various gaming celebrities, creators and hosts stopped by to recharge their phones and devices and relax as they sat and watched the Gamespot coverage on various screens around the lounge and the visually stunning hanging LCD wall. It was one of those visual build outs that caught your eye in its bold and marked design, yet also provided a supreme amount of function for the entire Gamespot and MLG staff. A Fresh Wata home run.

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Fred The Movie: Premier Tid-Bits

FRED The Movie… FRESH The Premier…

The “talk” is out- on television and online… your soon to be released film is ready for full force publicity!  I want to take a moment to share some thoughts on hosting an excellent movie premier. First, here are a few simple things you can do to get the ball rolling…

1. Schedule a movie venue screening

2. Make a choice between private ticketing or public access (film makers who want to generate audience feedback or early revenue may decided on both)

3. Invite the cast (extra promotional edge) and crew members (create a networking buzz)

Okay, now it’s time to get down and dirty with Fresh Wata!

The look and feel of your event must be congruent with the film itself. It should give the guests a constant reminder of the story and leave them with a lasting impression…

 

1. Obviously, be consistent with logo’s and images. Branding is key!

2. Use or replicate props from the movie.

3. Maintain the same colors throughout.

4. Garnish with unique touches like flowers and accessories.

5. Create stylish areas for comfortable interaction.

6. Make sure every inch is designed to be photo friendly.

 

Fresh Wata works closely with clients to create just the right look and feel for Movie Premier Events!

 

 

Looking for something outside of the box? Stress not! Let Fresh Wata work with you to design exactly what you want with the freshness you deserve!

Sincerely supporting YOUR movie,
The Fresh Wata Crew!