Posts Tagged ‘ event design ’

Fresh Floral Intake

How Adding Touches of Florals and Speciality Vases Will Change Your Life… or at least YOUR EVENT!! 


“I hate flowers”,  said nobody ….ever.

Good design is a melting pot of excellent ideas that are pulled together. But what is more important than a big bag of ideas?  Ideas that make sense and flow!  So in all the ways we spend our days formulating and bringing ideas to life, what sometimes seems to be the most enjoyable part of what we do is the actual “piecing together”… the SCIENCE,  if you will 😉  the conceptualizing, visualizing, deciding textures, specific accessories and just being exact. Remember, details matter. Even down to the very flower and why!

For great meetings, meals and gatherings; florals have always been the cheerful celebration in the room. Besides their obvious pop of color & texture or the occasional whiff of faint floral goodness floating through the air… florals have long been thought of as a natural healing property, mood changer and statement or status piece. They are great to use for branding , gifts or team building exercises such as “create your own centerpiece’s” or a special touch to food or drinks. Vases should be progressive and forward thinking, well thought of and full of expression.

As we develop ideas that call for flowers or flowers call for an idea… we truly experience that the two really do come hand in hand mixing so well in the happiness of space and connectivity! Wonder what 2014 will bring in the form of florals…

The Fresh Wata Bunch


Throw Back Thursday : Fresh Wata at the Masters

 masters2We ventured into the South with the amazing SPRINT team and brought a little “Vintage Prep” to  The Master’s Tournament in Augusta, GA.   It was all hands on deck as we arrived prepared to setup a total of four parties and a hospitality lodge in a small window of time.
First on the list was a Backyard barbecue at the SPRINT host home with celebrity chef Tyler Florence on the grill! 
We Transformed the outdoor pool deck area by bringing in Madras table linens and the centerpieces were fresh spring bouquet boxes that doubled as the menu. For a branding and interactive element we created a simple ‘putt putt game’ by using floating grass rings in the pool with Branded golf flags for the guests to chip the golf balls into.  All I can say is this was a huge hit with the guests!!
The next night, Under a huge tent in the back yard of the host home, we brought that good ol’ vintage golf feeling back with a 
 Dinner and reception party for the books!  A large boxwood archway with a Carriage lamp let the guests know they were in the right place as they followed the path made of pine-needle mulch into the tent. Under the tent, The focal points were the Mason Jar chandelier, vintage ladder buffet, Floating art frames, and a Custom Bar made of box wood and reclaimed barn wood…all designed and built by the Fresh Wata team!   The tables settings had a perfect blend of textures using wicker, distressed woods, fine linen, and a few touches of silver with a pocket watch napkin holder.  Centerpieces were a cluster of vintage glass vases and mason jars holding photo prints of all the past winners of the Masters tournament.  A blue grass band entertained, and while the Whiskey tasting station kept the guests warm, the cigar roller kept the party rolling! 
Leaving the tent for the country club Ball room, the next event was a fun preppy dinner hosted by the 1981 Masters tournament winner Tom Watson. Starting off with a cocktail hour around the fire pit, a string quartet playing in the background, severs wearing preppy bow ties & golf hats, all set the evening’s mood.  Inside, the tables were a unique blend of greens, whites, grays, and blacks.
Although mixing the geometric patterns may seem a bit risky to some, with the right proportions and color combinations, it brings in a fun and playful touch to the most conservative ballroom. 
On the final day,a brunch buffet served in a backyard picnic setting, was simple and elegant.  The Seersucker table runners with layered magnolia branches and white wooden chargers gave a shabby chic touch to the table. The centerpieces brought in a touch of Easter with the organic carrot and wild flower floral arrangements. It was the perfect setting for the final gathering of the event.
And as the last round of the Master’s tournament was finishing up and we were packing everything to head back home we couldn’t help ourselves and broke into an impromptu brain storming session where we came up with fresh new ideas for all the upcoming events. 

Neon Summer

A design vibe we are loving this summer is Neon! It’s everywhere in fashion and we’re digging the idea of translating it into a bold, graphic look for an event!


At Fresh Wata we are big fans of high contrast graphic style. Black and white patterns pair up perfectly with vibrant neon colors on invites, bars, and lounge décor. A two toned paint dip treatment turns earthy pieces like wooden barstools into instant cool and who can deny how much more appealing silver ware is when dipped ombre style in neon paint! Sprinkle in some deliciously bright florals and retro sweet treats, and this look just says summer fun.

We vote the best way to stay cool this summer is to heat it up with neon design!



On your marks, get set, LONDON!

During this years summer Olympics some may be searching for the fastest swimmer or the highest jumper, but we at Fresh Wata are leaping onto the best rooftop view and relaxing our muscles! Go ahead read along as we get you up to date with the trendiest hotels, eats, bars, and more!



Bulgari Hotel, Knightsbridge, London

Two words describe this hotel located in the heart of Knightsbridge: timeless glamour. Nothing less than pure elegance and top of the line service are offered to guests here. If your not looking to dine skip over to the bar to enjoy complimentary blue cheese stuffed olives accompanied by a delicious cocktail.

The spa downstairs is a must see and the features quartz radiates the energy directly above to the energetic bar.

Zetter Townhouse, Clerkenwell, LondonImage

Looking for a boutique hotel or just an intimate hotel bar away from the tourists, then you will love the Zetter Townhouse in Clerkenwell just steps away from the solar tree in St. John Square. Great bartenders, especially Nico from Italy,mixologists eat your heart out! Ask for the british flag canopy bed and we are sure you will be happy. Next door, breakfast at the Modern Pantry will excite you with fresh and original ingredients.



Relax and recharge your batteries during the Olympics at this luxury spa. The flagship ESPA Life at Corinthia Hotel London is a 3,300 square meter state of the

Imageart facility taking over four floors. It is equipped with a full service hair studio, nail studio and fitness facility. Treat yourself in one of the 17 treatment pods, lounge in its amphitheater sauna, cleanse in the black mosaic steam room or take a dive in the 9 meter steel swimming pool.

Still not convinced? Take a trip on in for yourself you might find it hard to leave.

Eats Drinks & Olympics

Mele e Pere


Care for Italian? Apples and Pears, translating to Mele e Pere serves authentic Italian cuisine . This family owned restaurant located in the middle of Soho has a menu consisting of both classic and modern dishes using high quality fresh ingredients. With a relaxed casual feel and vibrant space, it brings clients into a welcoming environment. Pick from any of their four menus, A la carte, lunch, Pre-theatre or drinks and cocktail menu.


Whether you are in for a meal or at the basement bar trying to decide on a wine, you will be in for a treat.

Coq d’Argent

Coq d’Argent was awarded the number one spot as “Best roof top bar and restaurant” in the world by CNN. Come here for a great view overlooking landmarks like St. Paul’s Cathedral, Mansion House and Monument to name few.

ImageServing world class French cuisine and with one of the most experienced sommeliers at D&D London, this is a must go to spot.

Cod d’Argent knows everyones excitement for the olympics, so it will be screening live coverage through 50’’ plasma screens. Can it get better than this? Why of course! Great view, great wine and great specials.

Be sure to check online for weekend specials on special menus created by the head chef himself Mickael Weiss. Check out their special on: Food lovers guide to the Olympics! 

The Rooftop Gardens: Babylon

Options, options, options, and we are giving you some good ones! We personally recommend Babylon Rooftop Garden! Image

Go there for some delicious food or drinks! The rooftop is incredible, located on the 7th floor with amazing views of the London skyline. Drop on in as The Roof Gardens joins the Summer Olympics excitement as they host different fun events and screenings!

Pollen Street Social

ImageFamous chef Jason Atherton has opened his own restaurant company, with his flagship restaurant located in the heart of London called Pollen Street Social. This British chef is cooking up great dishes and they are not staying within Pollen Street Social. Atherton’s recipes have appeared in magazines and newspapers such as: The Sunday Times, The Observer Food Monthly and Waitrose Food Illustrated. Pollen has both a social and dessert bar along with its restaurant and kitchen.

To top it off, chef Atherton is a supporter of up and coming British artists. You can eat a meal or have a drink as you enjoy cutting edge artwork pieces throughout the restaurant.

London Eye

Whether it is by tube, rail, bus, coach, car or boat, do not miss out on one of UK’s most popular attractions, the London Eye. Enjoy its special extended hours during the Summer Olympics starting July 27- August 12th, 2012 opened from 10 am-12am. Olympic enthusiasts will be able to keep up on Olympic highs and lows with London Eyes LED lights. See guide below so you are up to date with the latest London 2012 Olympics!




ImageFind out whats going on in London during your trip with this FREE neat app on itunes called Recce. It lets you explore London and find nearby coffee shops, bars, restaurants, must see landmarks and more. Recce also includes up-to-date information on London’s Underground Subway or bike hires. Let your trip not only be memorable but hastle free, making the most out of your stay!

Safe Travels

Fresh Wata Team

Fred The Movie: Premier Tid-Bits

FRED The Movie… FRESH The Premier…

The “talk” is out- on television and online… your soon to be released film is ready for full force publicity!  I want to take a moment to share some thoughts on hosting an excellent movie premier. First, here are a few simple things you can do to get the ball rolling…

1. Schedule a movie venue screening

2. Make a choice between private ticketing or public access (film makers who want to generate audience feedback or early revenue may decided on both)

3. Invite the cast (extra promotional edge) and crew members (create a networking buzz)

Okay, now it’s time to get down and dirty with Fresh Wata!

The look and feel of your event must be congruent with the film itself. It should give the guests a constant reminder of the story and leave them with a lasting impression…


1. Obviously, be consistent with logo’s and images. Branding is key!

2. Use or replicate props from the movie.

3. Maintain the same colors throughout.

4. Garnish with unique touches like flowers and accessories.

5. Create stylish areas for comfortable interaction.

6. Make sure every inch is designed to be photo friendly.


Fresh Wata works closely with clients to create just the right look and feel for Movie Premier Events!



Looking for something outside of the box? Stress not! Let Fresh Wata work with you to design exactly what you want with the freshness you deserve!

Sincerely supporting YOUR movie,
The Fresh Wata Crew!