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Fresh Floral Intake

How Adding Touches of Florals and Speciality Vases Will Change Your Life… or at least YOUR EVENT!! 


“I hate flowers”,  said nobody ….ever.

Good design is a melting pot of excellent ideas that are pulled together. But what is more important than a big bag of ideas?  Ideas that make sense and flow!  So in all the ways we spend our days formulating and bringing ideas to life, what sometimes seems to be the most enjoyable part of what we do is the actual “piecing together”… the SCIENCE,  if you will 😉  the conceptualizing, visualizing, deciding textures, specific accessories and just being exact. Remember, details matter. Even down to the very flower and why!

For great meetings, meals and gatherings; florals have always been the cheerful celebration in the room. Besides their obvious pop of color & texture or the occasional whiff of faint floral goodness floating through the air… florals have long been thought of as a natural healing property, mood changer and statement or status piece. They are great to use for branding , gifts or team building exercises such as “create your own centerpiece’s” or a special touch to food or drinks. Vases should be progressive and forward thinking, well thought of and full of expression.

As we develop ideas that call for flowers or flowers call for an idea… we truly experience that the two really do come hand in hand mixing so well in the happiness of space and connectivity! Wonder what 2014 will bring in the form of florals…

The Fresh Wata Bunch

5 Fresh Wata Activations to Spark Your Next Event:


By:  @freshychristine

Whether it is a hospitality suite or a massive trade-show booth; we know how important it is for our clients to keep the consumer engaged at every turn. So here we are… bringing you 5 activations that can spark your next event!

1. Twitter Activated Vending Machine- 

 “tweet, tweet” easy as that… now I get to bend down and claim my prize! How special am I? WAY SPECIAL. So much cooler than throwing in your change for a soda. These days we brand the outside with cool graphics and customize the screen to display catchy reasons to tweet your favorite brand. The gifts inside are unique and speak volumes to the guests who will cherish them.


2. Interactive Charging Stations-

It shouldn’t be a drag when you’re charging your phone or device. That’s why this idea should be in every major airport! Seriously, charging CAN be a luxury stop… complete with thematic seating, water misters and visual sights and sounds. Perhaps bring back the “oxygen bar” or create privacy pods that go way beyond the future. I want to charge in style and comfort please!


3. Conveyer Belt 2013

Imagine a moving display of products… but in just the right way. I mean, yeah it’s cool to see hundreds of the same exact industrial part moving on a rusty belt. But not at  a trade show or event!  How about THE FUTURE of conveyer belts? Hmm… they have acrylic casings, move faster and put on light shows! Imagine the possibility of a thematic environment  with a custom inventory display that moves! Up, down, all around… Yeah. I like the conveyer belt idea.


4. Holograms-

You may not want Tupac or Elvis…or do you? Seriously, holograms are a great way to engage customers of all ages. Information, visual entertainment… custom holograms greet guests and sing songs! They can narrate copy and create an elusion of a far away land. Holograms are cool and no one can deny the effect of being moved by an amazing hologram experience. Get one!


5. Touch Screens Galore- 

What’s better than a fancy touchscreen? A freak-in WHAT touchscreen that blows it out of the water!  Large interactive playgrounds that engage consumers. Or IPAD stations with flawless functionality . Who doesn’t want to be sucked in by  technology that makes sense and is wildly entertaining!  Plus, the custom options are endless! We are a touchscreen generation…so your screens better be touchable.


Throw Back Thursday : Fresh Wata at the Masters

 masters2We ventured into the South with the amazing SPRINT team and brought a little “Vintage Prep” to  The Master’s Tournament in Augusta, GA.   It was all hands on deck as we arrived prepared to setup a total of four parties and a hospitality lodge in a small window of time.
First on the list was a Backyard barbecue at the SPRINT host home with celebrity chef Tyler Florence on the grill! 
We Transformed the outdoor pool deck area by bringing in Madras table linens and the centerpieces were fresh spring bouquet boxes that doubled as the menu. For a branding and interactive element we created a simple ‘putt putt game’ by using floating grass rings in the pool with Branded golf flags for the guests to chip the golf balls into.  All I can say is this was a huge hit with the guests!!
The next night, Under a huge tent in the back yard of the host home, we brought that good ol’ vintage golf feeling back with a 
 Dinner and reception party for the books!  A large boxwood archway with a Carriage lamp let the guests know they were in the right place as they followed the path made of pine-needle mulch into the tent. Under the tent, The focal points were the Mason Jar chandelier, vintage ladder buffet, Floating art frames, and a Custom Bar made of box wood and reclaimed barn wood…all designed and built by the Fresh Wata team!   The tables settings had a perfect blend of textures using wicker, distressed woods, fine linen, and a few touches of silver with a pocket watch napkin holder.  Centerpieces were a cluster of vintage glass vases and mason jars holding photo prints of all the past winners of the Masters tournament.  A blue grass band entertained, and while the Whiskey tasting station kept the guests warm, the cigar roller kept the party rolling! 
Leaving the tent for the country club Ball room, the next event was a fun preppy dinner hosted by the 1981 Masters tournament winner Tom Watson. Starting off with a cocktail hour around the fire pit, a string quartet playing in the background, severs wearing preppy bow ties & golf hats, all set the evening’s mood.  Inside, the tables were a unique blend of greens, whites, grays, and blacks.
Although mixing the geometric patterns may seem a bit risky to some, with the right proportions and color combinations, it brings in a fun and playful touch to the most conservative ballroom. 
On the final day,a brunch buffet served in a backyard picnic setting, was simple and elegant.  The Seersucker table runners with layered magnolia branches and white wooden chargers gave a shabby chic touch to the table. The centerpieces brought in a touch of Easter with the organic carrot and wild flower floral arrangements. It was the perfect setting for the final gathering of the event.
And as the last round of the Master’s tournament was finishing up and we were packing everything to head back home we couldn’t help ourselves and broke into an impromptu brain storming session where we came up with fresh new ideas for all the upcoming events. 

Neon Summer

A design vibe we are loving this summer is Neon! It’s everywhere in fashion and we’re digging the idea of translating it into a bold, graphic look for an event!


At Fresh Wata we are big fans of high contrast graphic style. Black and white patterns pair up perfectly with vibrant neon colors on invites, bars, and lounge décor. A two toned paint dip treatment turns earthy pieces like wooden barstools into instant cool and who can deny how much more appealing silver ware is when dipped ombre style in neon paint! Sprinkle in some deliciously bright florals and retro sweet treats, and this look just says summer fun.

We vote the best way to stay cool this summer is to heat it up with neon design!



Spotlight :: Santa Monica

Visit the offices of Fresh Wata and take a tour de fort of the town’s in which we work our magic! Las Vegas, Los Angeles, San Diego, Phoenix and Kansas City!

Work is being done across this great nation, but none as chic (or as sought after) as working from the salty beaches of SANTA MONICA, California. “This is where life is happening,” says Fresh Wata’s Jessica Slama. The Fresh Wata offices get inspired daily by the weather, culture, fashion and fun of the beach lifestyle here. It shows in the clever new ideas we sprout, to the relaxed vibe you’ll feel when visit us to chat about your next EVENT ADVENTURE. Located right in the mix of it all, our WEST COAST offices are surrounded by other inspiring firms, including Playboy, HBO West and Universal. Fresh Wata LA has easy access to the main vein of SaMo itself and to the freeway for our CLIENTS events throughout GREATER LOS ANGELES.

Let us be your FRESH HOST and show you around a bit!

Fresh Wata offers you the best in floral design from petal to vase for each event you have that needs floral fanfare. “Everything is so green and colorful here because the weather is so temperate and the soil so moist,” says Fresh Wata Floral Designer, Stephanie Elhayani. That optimal landscape makes it easy to be constantly inspired with new flower combinations, or a new color palate for a centerpiece. One of the great places to see abundant flora and fauna is at the famous weekly Santa Monica FARMERS MARKET. You can come and explore the seasons best in bloom and also select a number of different edible flowers to dress up your next dessert or entree! Come and BE INSPIRED!

You don’t have to look much further than your front door to take in some elegant, vibrant, breathtaking design in the Santa Monica area. Just across the street from the Fresh Wata offices is a famous graffiti building, clad in graffiti since 1991, by famed graffiti writers Slick, Risk, Den and Severe. The urban building literally welcomes you into Santa Monica as you head into the town. Down the street on Ocean Avenue, numerous high-end hotels line the ocean front with sleek and tasteful architecture and landscape design. “As a designer, to see the great infusion of colors, and upscale decor that these hotels use, it inspires my own design for a clients event or interior design project,” says Fresh Wata’s design guru, Terra Breese. Where do we love? The new Bungalows at The Fairmont Hotel! It is a relaxed atmosphere with just the right amount of “posh”. Small, intimate and visually captivating, this is a great way to start or end a Santa Monica weekend when you’re here visiting our Fresh Wata offices.


Take a deep breath, throw on some flip flops and say Ahhhh. With a 70 degree annual temperature, life by the beach is rejuvenating and inspiring and it makes the Fresh Wata creative juices flow. The Santa Monica beach, famous for the boardwalk and beautiful sandy beaches, is just steps away from the Fresh Wata offices  “Sometimes when I am working on an event that requires thinking outside the box, I will take my notebook and phone to the boardwalk and let the people walking, biking, singing, creating and living inspire me,” says Executive producer, Lisette Elhayani. “It opens up my mind in crazy, new directions and I can then offer my clients new, innovative directions for their events!” There probably is a lot of truth to that myth about magical ocean living, after all.

~~ Fresh Jess

On your marks, get set, LONDON!

During this years summer Olympics some may be searching for the fastest swimmer or the highest jumper, but we at Fresh Wata are leaping onto the best rooftop view and relaxing our muscles! Go ahead read along as we get you up to date with the trendiest hotels, eats, bars, and more!



Bulgari Hotel, Knightsbridge, London

Two words describe this hotel located in the heart of Knightsbridge: timeless glamour. Nothing less than pure elegance and top of the line service are offered to guests here. If your not looking to dine skip over to the bar to enjoy complimentary blue cheese stuffed olives accompanied by a delicious cocktail.

The spa downstairs is a must see and the features quartz radiates the energy directly above to the energetic bar.

Zetter Townhouse, Clerkenwell, LondonImage

Looking for a boutique hotel or just an intimate hotel bar away from the tourists, then you will love the Zetter Townhouse in Clerkenwell just steps away from the solar tree in St. John Square. Great bartenders, especially Nico from Italy,mixologists eat your heart out! Ask for the british flag canopy bed and we are sure you will be happy. Next door, breakfast at the Modern Pantry will excite you with fresh and original ingredients.



Relax and recharge your batteries during the Olympics at this luxury spa. The flagship ESPA Life at Corinthia Hotel London is a 3,300 square meter state of the

Imageart facility taking over four floors. It is equipped with a full service hair studio, nail studio and fitness facility. Treat yourself in one of the 17 treatment pods, lounge in its amphitheater sauna, cleanse in the black mosaic steam room or take a dive in the 9 meter steel swimming pool.

Still not convinced? Take a trip on in for yourself you might find it hard to leave.

Eats Drinks & Olympics

Mele e Pere


Care for Italian? Apples and Pears, translating to Mele e Pere serves authentic Italian cuisine . This family owned restaurant located in the middle of Soho has a menu consisting of both classic and modern dishes using high quality fresh ingredients. With a relaxed casual feel and vibrant space, it brings clients into a welcoming environment. Pick from any of their four menus, A la carte, lunch, Pre-theatre or drinks and cocktail menu.


Whether you are in for a meal or at the basement bar trying to decide on a wine, you will be in for a treat.

Coq d’Argent

Coq d’Argent was awarded the number one spot as “Best roof top bar and restaurant” in the world by CNN. Come here for a great view overlooking landmarks like St. Paul’s Cathedral, Mansion House and Monument to name few.

ImageServing world class French cuisine and with one of the most experienced sommeliers at D&D London, this is a must go to spot.

Cod d’Argent knows everyones excitement for the olympics, so it will be screening live coverage through 50’’ plasma screens. Can it get better than this? Why of course! Great view, great wine and great specials.

Be sure to check online for weekend specials on special menus created by the head chef himself Mickael Weiss. Check out their special on: Food lovers guide to the Olympics! 

The Rooftop Gardens: Babylon

Options, options, options, and we are giving you some good ones! We personally recommend Babylon Rooftop Garden! Image

Go there for some delicious food or drinks! The rooftop is incredible, located on the 7th floor with amazing views of the London skyline. Drop on in as The Roof Gardens joins the Summer Olympics excitement as they host different fun events and screenings!

Pollen Street Social

ImageFamous chef Jason Atherton has opened his own restaurant company, with his flagship restaurant located in the heart of London called Pollen Street Social. This British chef is cooking up great dishes and they are not staying within Pollen Street Social. Atherton’s recipes have appeared in magazines and newspapers such as: The Sunday Times, The Observer Food Monthly and Waitrose Food Illustrated. Pollen has both a social and dessert bar along with its restaurant and kitchen.

To top it off, chef Atherton is a supporter of up and coming British artists. You can eat a meal or have a drink as you enjoy cutting edge artwork pieces throughout the restaurant.

London Eye

Whether it is by tube, rail, bus, coach, car or boat, do not miss out on one of UK’s most popular attractions, the London Eye. Enjoy its special extended hours during the Summer Olympics starting July 27- August 12th, 2012 opened from 10 am-12am. Olympic enthusiasts will be able to keep up on Olympic highs and lows with London Eyes LED lights. See guide below so you are up to date with the latest London 2012 Olympics!




ImageFind out whats going on in London during your trip with this FREE neat app on itunes called Recce. It lets you explore London and find nearby coffee shops, bars, restaurants, must see landmarks and more. Recce also includes up-to-date information on London’s Underground Subway or bike hires. Let your trip not only be memorable but hastle free, making the most out of your stay!

Safe Travels

Fresh Wata Team

Nerd Alert!

E3 High Lights
By: Fresh Jess
 If you haven’t seen it yet, “The Running of the Nerds” is a true experience. It happens once a year to open the annual E3, Electronic Entertainment Expo; the annual video game conference and show at the Los Angeles Convention center. And, yes, it really is exactly as you might imagine it to be in your minds eye. Thousands of eager gaming fans line the threshold of the show’s entry in preparation of noon, the magic hour that the doors open and gaming begins. And, what a show it was. Our own Fresh Wata nerds were on hand to conceptualize, structure, build and bring to life a vibrant booth for Gamespot and MLG (Major League Gaming). Located in a prime location and center aisle, the booth stood out with its graphic art, pops of color and soaring fabric structures. Two elevated and wrapped stages sat opposite of one another and provided a killer backdrop for the live filming that took place, capturing all things big, bright and new at E3. Various gaming celebrities, creators and hosts stopped by to recharge their phones and devices and relax as they sat and watched the Gamespot coverage on various screens around the lounge and the visually stunning hanging LCD wall. It was one of those visual build outs that caught your eye in its bold and marked design, yet also provided a supreme amount of function for the entire Gamespot and MLG staff. A Fresh Wata home run.